2 Initial Personas The Enthusiast and The Professional

Name: Stacey (The Enthusiast)


Height: 165 cm

Weight: 55 kg

Interests: Writing, Cuisine, Fashion and Film

Stacey is a second year university at Massey University. She is looking to major in journalism and is currently a part of the writing team  for the universities weekly newspaper ‘The Chron.’ She has found this writing experience very valuable in her pursuit to one day report for a national firm.

Stacey usually writes about the local food outlets around the city and because of this she has to do a lot of commuting. She started off riding a scooter and found that it was sufficient in catering to her basic needs of getting to a destination relatively quickly and easily. But as her writing assignments took her further away from university and the city; having to travel on the motorway at times, she needed something a little more powerful.


Stacey currently rides the Honda CBR125R and finds it very convenient to travel to the outskirts of the city centre and beyond. The extra power and acceleration she has in comparison to her scooter, has meant she feels more confident and safer when having to travel in dense traffic or on the motorway. The relatively light weight of the bike (128kg) has also meant that she doesn’t feel too intimidated by it, she still feels in control. Her investigative commuting has led her to stumble upon some very interesting dining destinations and thus has added fresh inspiration into her article writing. This has transferred into Stacey’s other work also and she has utilised her travels to spark creativity.       


Stacey checks her tyre pressure regularly when she has to fill up but her motorbike knowledge doesn’t extend much further than that, she is simply not interested in how it works but only in actually using it. If she has any problems with the bike, which she has not experienced thus far with the CBR125R, she calls her uncle to come have a look at it. Uncle Stan is a mechanic, who works for City Auto Repairs and is very fluent in the running of a motorbike. He is always happy to help out Stacey with any problems she has and takes pride in seeing his niece riding a bike. 


Stacey is looking to further her career in journalism and realises that travel will be large apart of this. For now her CBR125R is effective in doing what she wants in terms of commuting, which mean she will probably use this for the remainder of her time at university. After this she will likely move onto a car as her main source of transportation, the main advantages of being able to commute with other people in her field and travelling intercity effortlessly. 

(By John Chen)

Name: Craig (semi- professional)
Age: 22

Height:  180 cm

Weight: 85 kg

Occupation: Internship / Mechanics hand / basic shop duties

Interests: Short road trips, Watching the World Biking Series, bike spoting

Relationship status:  Has a girl friend who live across town, has been in the relationship for 2 years

Craig, up until he got his current position at the local bike garage, didn’t really know what he was going to do with his life, his dad had own a bike but craig had always just settle with driving a car because his mum said it was safer. Craig tried at uni but it wasn’t his thing, he couldn’t find anything he was interested in.

A year ago craig’s mate got a 85cc bike and gave craig a ride on in. He felt free and had never experience anything like it, he also had a wee bit of knowledge of bike from what his dad had told him years ago, which made it all the more interesting. Buying a bike was on his mind. he bought an old dirt bike from a mate who had used it but it had stopped working. He finally found a book which he was into reading, the manual for the dirt bike. Within 3 months he had stripped it, repaired it and flicked it on for a nice profit. This started his passion.

6 months ago craig started down at the local motorbike garage, as a mechanics hand and doing random jobs round the shop. He learns something every day and can’t wait to get into some of the more technical work around the shop. A month ago the shop gave him a great deal on a beginners bike, because of his hard work round the shop. He hadn’t really had too much experience riding bikes, so they sat him on  the new Honda CBR125.

He has found that he can do most of the work on it because of his experience in the shop and because it is quiet a simple engine and make-up. Although he is nervous to mess round with the carb to much on this new bike, changing worn sprockets, chains, oil, brake fluids and tires is no hassle for him. The manual shows him how to most stuff, his work mates aid him with the rest.

In the future craig wants to move further up the ladder in his garage. This means he might have to go to the Cities Polytech and study for a year in motorcycle mechanics. He wants to do this to be happy with his career and so that eventually Craig and his girlfriend can move into their own apartment/flat. Craig’s passion for motorbikes will never fade now, he wants to move up the range of the CBR’s, because he is getting a lot of experience with motorbikes, pushing his 125 to the limit and learning for long time riders he will probably make a big motor size jump to his next bike, possibly a 450cc or round cc rating.


(By Geoff Wright)